Your #1 Asset
04. Mar, 2010 
3 Comments
Whether you are an established business owner or you are ready to jump into the entrepreneurial arena, this is a very important point to understand if you want to have a sustainable business.
Most business owners mistakenly think that the value of a business is its lease, its furniture and fixtures, its inventory, its financial statements. They don’t understand that none of these things are worth much without
customers.
The greatest asset a business can ever posses is a known list of satisfied, loyal customers.
Most of us run our businesses without a way to directly reach out to our past and present customers. I mentioned awhile back, “we think the purpose of a customer is to sell a product when we should be thinking that the purpose of the product is to gain a customer”.
Every business, every product line, every service organization even if it is a distance from the ultimate consumer by a chain distribution is still dependent on an actual consumer for its lasting success.
So when you consider not only your immediate short term needs, but also your long-term hopes, don’t forget your customer or the client.
That is where the true value and your success lie.
As you establish marketing objectives and strategies for your business I urge you to carefully consider your most important asset, the customer.
If you get this point of knowing and understanding your customer you separate yourself from so-called competitors and your business becomes easier to start, grow, and maintain.
This is the key to product development, choosing price points, marketing, advertising, you name it…it all revolves around knowing your most valued asset, your #1 Asset…YOUR CUSTOMER.
I truly want to hear what you have to say about this. Post your comment below and ask others to put in their $0.02.
Talk to you later.
Brother Bedford,
You have identified a timeless nugget of wisdom. I would add that “successful business” knows the value of their #1 asset.
Entrepreneurs and business owners who ignore this vital truth, simply don’t last. this is especially true for Internet business operations. Everyone is challenged with information overload — too many options, not enough good information to make wise choices. So, when a client or customer receives excellent service, they wisely repay that excellence with loyalty.
Thanks for this timely reminder, as many business owners are struggling to survive and grow.
Roger Madison
http://www.izania.com
So simple… yet,so true…All things simple aren’t always readily known. thanks bro.Bedford
Brother Bedford:
I agree with you on this subject. I think many times we take the customer for granted. We sometimes think they need us not that we really need them