Comments on: The Missing Knowledge That Stumps Most Black Entrepreneurs http://brobedford.com/2010/01/12/the-missing-knowledge-that-stumps-most-black-entrepreneurs/ Black Entrepreneurship & Online Business Building! Fri, 03 Sep 2010 10:13:51 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Terry Allen http://brobedford.com/2010/01/12/the-missing-knowledge-that-stumps-most-black-entrepreneurs/comment-page-1/#comment-392 Terry Allen Wed, 20 Jan 2010 20:28:42 +0000 http://brobedford.com/?p=197#comment-392 In this post-information age of B2B and B@C sales/revenue relationships, Entrepreneurial marketing has to be renewed for African -Americans. In today's marketing the new brochures or web portals, email addresses & other digital leads. Buyers quietly self-educate themselves on what you are selling. Marketing succeeds if we understand one thing: when information is exchanged with a prospective buyer, the insights one gains is by 1) obtaining who received the information and 2) why the consumed it. Mastering this trend sets all entrepreneurs up for survival success and frustration free. In this post-information age of B2B and B@C sales/revenue relationships, Entrepreneurial marketing has to be renewed for African -Americans. In today’s marketing the new brochures or web portals, email addresses & other digital leads. Buyers quietly self-educate themselves on what you are selling. Marketing succeeds if we understand one thing: when information is exchanged with a prospective buyer, the insights one gains is by 1) obtaining who received the information and 2) why the consumed it. Mastering this trend sets all entrepreneurs up for survival success and frustration free.

]]> By: Anthony Stewart http://brobedford.com/2010/01/12/the-missing-knowledge-that-stumps-most-black-entrepreneurs/comment-page-1/#comment-349 Anthony Stewart Tue, 12 Jan 2010 14:45:37 +0000 http://brobedford.com/?p=197#comment-349 So are you saying that in communicating "who I am" I need to go beyond the flyers and slogans or have more effective copy? So are you saying that in communicating “who I am” I need to go beyond the flyers and slogans or have more effective copy?

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